Category Archives: Spine-chillers

What happens if you ignore Social Media and there is a business crisis? Or your Social Media strategy isn’t done right? Read the horrific stories of lost revenue, lost credibility, lawsuits and firings here.

An Oldie but a Goodie

To Social Media veterans, this story is a very old hat. I do like telling it though, usually to people who are still quite new to this subject. As I explained in my last post, there are considerable disadvantages that come with choosing to ignore Social Media. A very good example of a combination of […]

The end is near!

Remember that rant I had last weekend about BudTV? Seems the channel is now close to succeeding in their mission to put off their audience. According to AdAge the ridiculous sign-up process is being blamed for the online TV channel’s failure by Anheuser-Busch’s executives. The content on the site is slowly emigrating to other Anheuser-Busch […]

Bud TV – How to successfully put off your audience

I am a huge fan and promoter of the idea that large corporations (I’m talking the likes of Coca Cola, Nike and consorts) should set up their own online TV channel with original content that reflects and promotes their brand and associated lifestyle. It is the most awesome and revolutionary concept (read more on my […]